Screen sizing guide
Digital Signage Sizes: Screen Size by Application
Screen size is not a score. The right size is the one that lets the intended viewer read the content from the position they actually stand in.
A 32-inch screen at 1.5 m can be more readable than a 75-inch screen at 8 m if the content is a menu, while a 98-inch window display may be the only size that works from a pavement 10 m away.
Quick size guide
| Screen size | Typical position | Reading distance | Best for |
|---|---|---|---|
| 21.5–32″ | Countertop, shelf, small wall | 0.5–2 m | Ordering, price, product information |
| 43–55″ | Wall, floor stand, drive-thru | 2–6 m | Menus, promotions, wayfinding |
| 65–75″ | Lobby, window, large wall | 4–10 m | Window promotions, reception, retail features |
| 86–98″ | Large window, venue, open space | 8–20 m | Street-facing campaigns, transport, large venues |
| Stretched 23–69″ | Shelf edge, cooler door, fixture | 0.5–3 m | Price strips, shelf promotions, narrow openings |
| Video wall 46–65″ panels | Control room, showroom, wall | 3–10 m | Multi-panel images, dashboards, showroom features |
Choose by position, not by diagonal
Wall-mounted
Centre the image at roughly 1.4–1.7 m above the floor for standing viewers, then check the wall structure and cable route. A 43–55-inch screen suits a corridor or meeting room; a 65–75-inch screen suits a lobby or retail wall; 86–98 inches needs a large, clear wall and a viewing distance of 8 m or more.
Floor-standing
A floor stand moves the screen to eye level where there is no suitable wall. Keep 0.6–1 m clear around the base for service and walking, and check that the base does not block the aisle. The screen size follows the distance from the approach path, not the floor area alone.
Window-facing
Measure from the pavement, not from inside the shop. A 55–75-inch screen works for a close shopfront; a 98-inch screen is for a wide window or a position set back from the glass. Brightness and glass treatment matter as much as size.
Shelf and fixture
Stretched displays are specified by the opening, not the diagonal. Measure the visible opening, the depth behind the fascia and the space for the player and power; send the fixture drawing so the bar size and mounting are confirmed before production.
Video wall
Start with the wall width, the number of panels and the content aspect ratio. A 2×2 wall of 55-inch panels is a different canvas from a single 98-inch screen; the panel count and bezel decide how the image reads across the joins.
What to send for a size recommendation
| If you are deciding… | Send us | We will confirm |
|---|---|---|
| Wall or floor position | Wall/floor drawing, viewing distance, mounting height | Screen size and bracket/base |
| Window display | Glass width, pavement distance, sun direction | Size, brightness and glass treatment |
| Shelf or cooler | Opening dimensions, depth, power location | Stretched bar size and adapter |
| Video wall | Wall width, panel count, content aspect ratio | Panel size, bezel and controller |
Choose by application
If the size is clear and you are choosing the page by use case: Retail & Storefronts · QSR & Drive-Thru · Outdoor Information · Self-Service & Touch · Video Walls · Indoor Displays.
Next step: compare the product ranges or build a project budget. If you already know the position and distance, send the measurements and we will recommend a size.