Choose a window display by what people can read from outside the glass. Screen brightness matters, but reflections, sunlight, text size and the time available to read the message also shape the result.
What nits measure
A nit is one candela per square metre: a measure of luminance. Lux measures illuminance falling on a surface. The two describe different things, so a lux reading cannot be converted into a universal required screen brightness.
Match brightness to the actual storefront
Observe the window during the hours the display will operate. Direct sun, reflected buildings, tinted glass and shading can change what a passer-by sees. Compass direction helps describe exposure, but latitude, season and surrounding buildings also matter; orientation alone does not set a reliable nit requirement.
YJCEN’s window display range reaches 3,000 nits and uses anti-reflective screen treatment. The range is intended for installation behind storefront glass. Its brightness gives more headroom in bright conditions, while placement and content still determine whether the message is readable.
For selection behind storefront glass, see Digital Window Displays: Sunlight Readability & Buying Tips.
Improve the message as well as the screen
Use a short headline, strong contrast and text large enough for the normal walking distance. View the proposed artwork from outside, including side approaches. Moving the screen or changing its angle may reduce a reflection more effectively than raising brightness alone.
Allow for solar heat and changing light
Sunlight through glass adds heat as well as light. Plan ventilation and mounting clearance around the selected model and the window cavity. The screen’s ambient operating range does not describe every temperature that can develop inside a sunlit installation.
Set a comfortable brightness for evening operation rather than keeping the daytime maximum. Where automatic brightness control is specified, sensor placement and the chosen settings affect the response. Plan daytime and evening settings as part of installation.
For daytime and evening brightness control, see Ambient Light Sensors: Mode Priority & Day Test.
When the screen is outside
An exposed exterior location needs an outdoor enclosure and a thermal design for that site. A high-brightness indoor window display is a different product category; brightness alone does not provide rain or dust protection.
Choose a window display for your site
Send YJCEN a storefront photo, usable window dimensions, operating hours and a sample message. These help compare screen size, installation position and brightness for your project.
