Client Cases

Long-Term Operational Case Study:Digital Menu Boards for an Irish Drive-Thru

By Gary
Outdoor double-sided digital menu board at fast food drive-thru with weatherproof touchscreen display showing menu items and pricing

In 2022, we deployed three sets of 55-inch double-sided, high-brightness outdoor digital menu board systems for a fast-food chain’s drive-thru lane in Ireland. After more than two years of continuous operation, the equipment remains stable, demonstrating the exceptional reliability of our products in demanding outdoor environments.

The project utilized high-specification hardware designed for outdoor use: 3,000-nit ultra-high brightness ensures menu information remains clearly visible amidst Ireland’s variable lighting conditions; an IP65 rating provides effective protection against rain, humidity, and dust; an intelligent air-cooling system maintains optimal temperatures during 24/7 operation; and the double-sided display design ensures visibility from both sides of the drive-thru lane, enhancing the customer ordering experience.

The system features an open hardware platform architecture, allowing the client to independently integrate intercom systems, content management systems (CMS), and payment terminals, while AC mains power simplifies installation and deployment. Since delivery in 2022, the three units have operated without failure, providing the client with a reliable digital ordering service.

Project Highlights:

  • Display Specifications: 55-inch x 3 units (double-sided)
  • Brightness Level: 3,000 nits (full sunlight readable)
  • Protection Rating: IP65 (dust and water resistant)
  • Cooling Method: Intelligent air-cooling system
  • Power Supply: AC mains power
  • Operating Mode: 24/7 continuous operation
  • System Integration: Client-deployed intercom/CMS/payment systems

Delivery Year: 2022
Operational Status: Stable operation to date
Location: Ireland
Application Scenario: Fast-food drive-thru lane

 

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