In 2026, a European furniture retail chain introduced 20 YJCEN 75-inch floor-standing digital signage displays in its storefront windows. Facing passersby, the displays showcase furniture products and promotional offers, helping people discover what is available inside the stores.
The project also addressed a recurring operational challenge: frequently replacing printed signs whenever product messaging or marketing campaigns changed. By moving to digital content, the retailer gained a more convenient way to refresh its window displays.
Project Overview
| Region | Europe |
|---|---|
| Industry | Furniture retail |
| Project Year | 2026 |
| Display Type | Floor-standing digital signage |
| Screen Size | 75 inches |
| Quantity | 20 units |
| Placement | Inside storefront windows, facing outward |
| Main Content | Furniture products and promotional offers |
The Challenge: Keeping Storefront Messaging Up to Date
Frequent Changes to Printed Signs
The retailer previously used printed signs to communicate product information and promotions. Whenever the message changed, new signs had to be prepared and the existing ones replaced.
This created recurring work and made each content update dependent on another round of physical signage changes. The customer wanted a display solution that could be reused as products and campaigns changed.
Helping Passersby Discover Products Before Entering
The storefront windows also needed to communicate what customers could find inside. The retailer wanted to show furniture products and marketing messages to people passing by, giving them a reason to stop and take a closer look.
The aim was to make the window displays more informative while keeping their content easier to update.
The Solution: 20 YJCEN 75-Inch Floor-Standing Displays
YJCEN supplied 20 units of its 75-inch floor-standing displays for the project.
Positioned inside the storefront windows and facing outward, the screens present furniture imagery and promotional content to passersby.
The freestanding format provides a dedicated display surface within the window area, while the 75-inch screens give the retailer space to present furniture products alongside short marketing messages.
Product Showcases and Promotional Content
The project photographs show the displays presenting furnished-room imagery and retail messaging. This allows the retailer to show its furniture in a visual setting and introduce offers through the same display.
The supplied project video also shows changing on-screen content in the furniture showroom, providing a view of the equipment in use.
Updating Content Without Replacing Printed Signs
When a product message or campaign changes, staff can update the digital content on the existing displays instead of producing and replacing another printed sign.
This directly addresses the customer’s original concern: keeping storefront information current without repeatedly changing physical signage.
See the Displays in Use
These photographs show the actual installation, including the displays positioned behind the storefront glass. The accompanying video shows a display playing furniture and promotional content inside the showroom.
Customer Feedback: More Passersby Stopping to Look
According to the customer’s feedback, the digital displays encouraged more passersby to stop and view the content. They also helped people understand the stores’ product offering more quickly.
Alongside product presentation, the screens provide a channel for displaying marketing campaigns and promotional offers. The retailer can refresh these messages as needed while continuing to use the same equipment.
A More Flexible Approach to Furniture Retail Signage
This project brought together two practical goals: showing furniture products to potential customers outside the stores and simplifying the way the retailer updates its signage.
With 20 75-inch floor-standing displays, the furniture retail chain can present product imagery and promotional messages through a reusable digital format, reducing its reliance on frequently replaced printed signs.
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